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EE - Black Friday Sorted
Commercial Motion Design | Tech Range & Products Campaign

A series of high-energy motion graphics created for EE's Black Friday technology campaign, bringing bold typography, product visuals and promotional messaging together through a dynamic, fast-paced animation style.
Built around EE's distinctive black and electric-yellow visual identity, the films feature kinetic typography, animated graphic elements, energetic transitions and rhythmic product reveals.
The challenge was to maintain visual impact while keeping key campaign messages clear and readable within many short, 15-second edits, 16x9 & 9x16 formats.

My Role - Motion Designer
My contribution focused on bringing the campaign visuals to life through motion design, typography animation, transitions, timing and compositing, helping deliver a cohesive and engaging visual experience across both edits.

Client: EE
Discipline: 2D Motion Design, Kinetic Typography, Animation & Compositing
Role: Motion Designer
A punchy, typography-led campaign designed to make Black Friday technology offers stand out.



#MotionDesign #KineticTypography #MotionGraphics #AfterEffects #EE #BlackFriday #CreativeProduction











































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